Inside look

Inside look

Inside look

Inside look

KFC rolling out 'Chizza' to American menus

Innovative Concept: The 'Chizza' replaces the traditional pizza crust with a base made entirely of fried chicken, offering a unique twist on two classic comfort foods.

Topping Variety: Just like a conventional pizza, the 'Chizza' is topped with tomato sauce, cheese, and a choice of additional toppings, including, but not limited to, ham, pineapple, and jalapeños, catering to a variety of tastes.

Expanding Menu: This addition marks a significant expansion in KFC's menu, showcasing the brand's willingness to experiment with new flavors and concepts to attract customers.

Target Audience: Aimed at food enthusiasts looking for novelty, the 'Chizza' is particularly targeted at younger consumers who are more open to trying unconventional food mashups.

Nutritional Information: KFC is transparent about the nutritional content of the 'Chizza', providing consumers with details on calories, fat, and other dietary information to make informed choices.

Marketing Strategy: The rollout is accompanied by a robust marketing campaign, leveraging social media buzz and influencer partnerships to generate excitement and anticipation.

Customer Engagement: KFC encourages customer feedback on the 'Chizza' through online platforms and in-store surveys, using this input to potentially refine and improve the offering.

Limited Availability: Initially, the 'Chizza' might be available as a limited-time offering, allowing KFC to gauge customer interest and demand before considering a permanent menu spot.

Global Inspiration: The 'Chizza' has previously been introduced in other markets around the world, with its success in Asia and adaptations to local tastes informing its American debut.

Future Innovations: The introduction of the 'Chizza' signals KFC's commitment to menu innovation, potentially leading to more creative culinary mashups and special editions based on customer response and trends.

Marky Park from Hypebeast



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